Writing good digital content requires a deep understanding of who your users are, how they think, and what they know. Testing your product’s content with users can help you to determine whether:
- Your users can easily understand and process the information
- The content has the tone of voice you predefined
- There are jargon terms that need to be explained
You can evaluate your content using a variety of methods (including eyetracking and cloze tests), but our favorite way is through usability testing. A content-focused usability test can work much like any other such test, but there are some nuances to consider when the primary goal is evaluating digital copy.